Measure Your Event Marketing ROI and Compare Performance to Industry-Specific Benchmarks
with PortMA’s Coaching and Extensive Benchmarking Resources

Event Marketing ROI Measurement Solutions

Click to View the 2nd Video

Responding to the Measurement Portion of RFPs

Getting Clean, Clear Data From Brand Ambassadors (Re: Activation Recaps)

Providing Weekly Client Reports

Clearly Measuring Experiential Campaign Impact and Value

Writing Program Recap Reports That Drive Business

We know how to measure and report on the real, dollar-based, return-on-investment (ROI) of your programs. We do this as an objective third party or as your in-house team.

The Problems We Solve

Contact Us About Outsourcing Your Event Measurement and ReportingContact Us About Outsourcing Your Event Measurement and Reporting

Copyright © 2016 Portland Marketing Analytics (PortMA) | Portland, Maine · All Rights Reserved

CONTACT US TO DOWNLOAD

Copyright © 2015 Portland Marketing Analytics (PortMA) | Portland, Maine · All Rights Reserved

CONTACT US TO DOWNLOADContact Us To About Outsourcing Your Event Measurement and ReportingCONTACT US TO DOWNLOAD

PortMA provides event marketers a measurement and reporting roadmap. If you're looking for easy-to-understand-and-deploy analysis and reporting methods for your next recap report, or if you are looking for a managed outsourced solution, we have the right solution for you.

Overview of Services

Self-Directed Video Coaching Series (Click for Details)

Video 1: How to Measure Experiential and Event Marketing

Video 2: How Event Marketing Drives Purchase Behavior

Video 3: Consumer Insights with your Event Marketing Data

Video 4: The Most Important Field Staff Reporting Metrics

Video 6: Field Staff Recap and Program Impact Benchmarks

Live Monthly Training Webinars (Click for Details)

Cross-Industry Benchmarking Database (Click for Details)

Global Benchmarks Publication Rights

Free Quarterly Benchmark Database Updates

Event ROI Predictive Modeling Tool

Ad-Hoc Expert Analyst Support (Up to 10 hours included)

Subscription License Pricing

Year 3 and Subsequent

Free

$265

$4,625

*

Year 2

Free

$375

$6,150

*

Year 1 - Introductory Price

Free

$495

$8,195

*

Video 7: Event Marketing ROI Measurement Model and Benchmarks

Video 5: How to Measure Your Event Marketing Impact

Video 8: Enhanced Status Reporting Methods

Live Monthly Training Webinars

Measuring Experiential Campaign Impact and Value

Providing Weekly Client Status Reports

Getting Clean, Clear Data From Field Staff

Responding to the Measurement Portion of RFPs

Partial or Fully Outsourced Solution (Click for Details)

Writing Program Recap Reports That Drive Business

SPEAKING WITH YOUR ACCOUNT OR SALES TEAM

Our Understanding of Your Need

The process usually starts with a conversation with your account or sales team. We meet with these folks (phone call) to talk about what the brand managers are saying and generally uncover the agency’s challenges in moving things forward.

We talk about how other brands have solved these challenges with measurement and reporting. We talk about what it means to measure impact and different ways to calculate return-on-investment (ROI).

Video 2: The Job of Marketing (3:00 minutes)
This short video will teach you the four stage purchase cycle and how event marketing as a marketing technique moves a consumers through this cycle to drive purchase behavior.

Video 6: Reach and Impact Benchmarks (4:34 minutes)
Videos 4 and 5 will show exactly how to measure your marketing reach and impact. Video 6 will show you the industry benchmarks that will allow you to compare your results. Prove to your Clients and managers that your campaign is truly a market leader.

Talk to PortMA for a Fully-Managed
Event Marketing ROI Reporting Solution

Our Client Services team are seasoned, market research professionals who understand the fast-paced world of experiential, promotional, and event marketing agencies.

We typically work directly with your account teams to design and implement marketing measurement add-ons to your existing or upcoming experiential campaigns.

Strategy, Design, and Project Planning Expertise

On-site Workshops, Training, and On-Call Mentoring

Consumer Survey Development and Data Collection

Field Staff Reporting Development and Data Collection

Expert Report Design and Writing

We are qualitative and quantitative marketing research experts who focus exclusively on measuring the reach, impact, and value of experiential marketing campaigns.

Ad-Hoc Reporting With Current Data

Getting Clean, Clear Data From Brand Ambassadors (Re: Activation Recaps)

Clearly Measuring Experiential Campaign Impact and Value

Providing Weekly Client Reports

Writing Program Recap Reports That Drive Business

Strategy, Design, and Project Planning Expertise

On-site Workshops, Training, and On-Call Mentoring

Consumer Survey Development and Data Collection

Field Staff Reporting Development and Data Collection

Expert Report Design and Writing

We are qualitative and quantitative marketing research experts who focus exclusively on measuring the reach, impact, and value of experiential marketing campaigns.

Ad-Hoc Reporting With Current Data

On-site Workshops, Training, and On-Call Mentoring

Field Staff Reporting Development and Data Collection

Consumer Survey Development and Data Collection

Expert Report Design and Writing

Ad-Hoc Reporting With Current Data

We are qualitative and quantitative marketing research experts who focus exclusively on measuring the reach, impact, and value of experiential marketing campaigns.

We know how to measure and report on the real, dollar-based
return-on-investment (ROI) of your programs. We do this as an objective 3rd party or as your in-house team.

Contact Us To About Outsourcing Your Event Measurement and Reporting

How We Solve Them

How We Solve Them

How We Solve Them

The Problems We Solve

How Does Custom Support Work?  What is the Typical Process?

1

2

DEVELOP AN EVENT MEASUREMENT STRATEGY AND BUDGET

If things feel right, and you’d like to see more, we’ll create a measurement strategy and budget. This document typically has the following sections:

Proposed Solution

Budget and Approval

Scope of Work

Terms and Conditions

Our “No Software” Guarantee

We don’t sell software. We listen carefully to what you and your Clients need, then we develop solutions based on years working exclusively in the Experiential and Promotional Marketing Industry.

You’ll find this two-to-five page MS Word style document provides a clear, step-by-step plan.

Regarding budgets… you can read some sample prices on our Services Page. Our projects tend to range between $8,900 to $60,000, based on time and material estimates over the length and reporting frequency for your project. We budget based on time and material estimates.

Program Launch

Deliver a comprehensive project calendar

If things feel right, and you give us the nod we’ll jump right in. The following milestones represent a typical scope of work but there are a dozen variations that are just as good:

FULL EVENT MEASUREMENT AND ROI REPORTING PROJECT MANAGEMENT

3

Develop a field staff reporting plan and consumer survey

Program/ host consumer survey portal

Program/ host a secure field staff reporting system

Train your field staff on how to survey consumer

Data Collection/ Weekly Status Reporting

Monitor/ support data collection

Deliver a weekly Client report to your account team

Brief your account team on what’s working and what’s not

Event Marketing Campaign ROI and Recap Reporting

Process all program data

Write comprehensive recap report

Deliver to Account Team to discuss/ review

Present to end-Client, support presentation, or just wait to hear

This is usually how it goes but like we said, there are a dozen variations. It all depends on what you and your team need to be successful. We’re flexible.

How We Solve Them

How Does Customer Support Work? What is the Typical Process?

SPEAKING WITH YOUR ACCOUNT OR SALES TEAM

The process usually starts with a conversation with your account or sales team. We meet with these folks (phone call) to talk about what the brand managers are saying and generally uncover the agency’s challenges in moving things forward.

We talk about how other brands have solved these challenges with measurement and reporting. We talk about what it means to measure impact and different ways to calculate return-on-investment (ROI).

DEVELOP A MEASUREMENT STRATEGY AND BUDGET

Our Understanding of Your Need
Proposed Solution
Scope of Work
Budget and Approval
Terms and Conditions

 

1

2

Our “No Software” Guarantee

We don’t sell software. We listen carefully to what you and your Clients need and develop solutions based on years working exclusively in the Experiential and Promotional Marketing Industry.

 

You’ll find this 2 to 5 page MS Word style document provides a clear, step-by-step plan.

Regarding budgets… you can read some sample prices on our Services Page. Our projects tend to range between $8,900 to $60,000 depending on the length of your program and frequency of reporting. We budget based on time and material estimates.

If things feel right, and you’d like to see more, we’ll write-up a measurement strategy and budget. This document typically has the following sections:

FULL PROJECT MANAGEMENT

If things feel right, and you give us the nod we’ll jump right in. The following milestones represent a typical scope of work but there are a dozen variations that are just as good:

Deliver a comprehensive project calendar
Develop a field staff reporting plan and consumer survey
Program/ host consumer survey portal
Program/ host a secure field staff reporting system
Train your field staff on how to survey consumer

 

3

Program Launch

Data Collection/ Weekly Reporting

Monitor/ support data collection
Deliver a weekly Client report to your account team
Brief your account team on what’s working and what’s not

Program Recap

Process all program data
Write comprehensive recap report
Deliver to Account Team to discuss/ review
Present to end-Client, support presentation, or just wait to hear

This is usually how it goes but like we said, there are a dozen variations. It’s all depends on what you and your team need to be successful. We’re flexible.

Talk to PortMA for a Completely Customized, Fully Managed Event/ Experiential Marketing Measurement and ROI Reporting Solution

Our Client Services team are seasoned market research professionals who understand the fast-paced world of experiential, promotional, and event marketing agencies.

We typically work directly with your account teams to design and implement marketing measurement add-ons to your existing experiential or upcoming campaigns.

 

Our Client Services team are seasoned market research professionals who understand the fast-paced world of experiential, promotional, and event marketing agencies.

We typically work directly with your account teams to design and implement marketing measurement add-ons to your existing experiential or upcoming campaigns.

Our Client Services team are seasoned market research professionals who understand the fast-paced world of experiential, promotional, and event marketing agencies.

We typically work directly with your account teams to design and implement marketing measurement add-ons to your existing experiential or upcoming campaigns.

The process usually starts with a conversation with your account or sales team. We meet with these folks (phone call) to understand what the brand managers are saying and uncover the agency’s challenges moving forward.

We share how other brands have solved these challenges with measurement and reporting. We discuss what it means to measure impact and different ways to calculate return-on-investment (ROI).

SPEAKING WITH YOUR AGENCY, ACCOUNT, OR SALES TEAM

Bronze

Gold

Silver

Overview of Services

Self-Directed Video Coaching Series (Click for Details)

Video 1: Measure Event Marketing

Video 2: How Event Marketing Drives Purchase Behavior

Video 3: Generate Consumer Insights With Marketing Data

Video 5: How to Measure Your Event Marketing Impact

Video 6: Field Staff Recap and Program Impact Benchmarks (Industry Trends)

Video 7: Event Marketing ROI Measurement Model & Industry Benchmarks

Video 8: Enhanced Status Reporting Methods

Live Monthly Training Webinars

Global Publication Rights

Free Quarterly Updates

ROI Predictive Modeling Tool

ROI Predictive Modeling Tool

10 Hours Ad-Hoc Analyst Support

Year 3 and Subsequent

Responding to the Measurement Portion of RFPs

Getting Clean, Clear Data From Field Staff

Providing Weekly Client Status Reports

Clearly Measuring Experiential Campaign Impact and Value

Writing Program Recap Reports That Drive Business

Video 4: The Most Important Field Staff Reporting Metrics to Track

$1,295

$965

$750

Free

Free

Free

$8,195

$6,150

$4,625

Live Monthly Training Webinars (Click for Details)

Cross-Industry Benchmarking Database
(Click for Details)

Subscription License
Pricing

Partial or Fully Outsourced Solution (Click for Details)

Year 1

---

---

Year 2

---

Out
sourced

* Note that the outsourced solution does not include a licensing agreement.